Adobe Creative Cloud Express makes it easier for non-designers and solopreneurs to tell their company's story.    Adobe Creative Cloud Express helps individuals without graphic design experience to create a strong brand. Crafting a corporate identity across the web is...

Learn how to change your company identity while maintaining your customer base.    Rebranding your company can involve updating your design, mission and name. Before tackling this endeavor, consider your strategy and motivation for rebranding. Engage your current...

No matter where you play online in terms of e-commerce, there are fundamentals you need to get right to have success. Now, you could play in the Shopify space and have your own online store, or you could be selling on Amazon.com. E-commerce doesn't discriminate, it...

Step 1: Start a business that fills a need. Most people who are just starting out make the mistake of looking for a product first, and a market second. To boost your chances of success, start with a market. The trick is to find a group of people who are searching for...

Here we go again: Virtual reality, now called “the metaverse,” will be a thing. So will the smart home. Each year, I look ahead at what’s new in consumer technology to guide you through what you might expect to buy — and what will most likely be a fad. Many of the...

hen Hugging Face first announced itself to the world five years ago, it came in the form of an iPhone chatbot app for bored teenagers. It shared selfies of its computer-generated face, cracked jokes and gossiped about its crush on Siri. It hardly made any money. The...

As a futurist, every year, I look ahead and predict the key tech trends that will shape the next few months. There are so many innovations and breakthroughs happening right now, and I can't wait to see how they help to transform business and society in 2022. Let’s...

The ecommerce industry is always changing and this year has been no different. More than ever, merchants are creating and/or improving their ecommerce businesses to meet customers where they are. While it may seem like everything in ecommerce is evolving, we narrowed...

Google executive Prabhakar Raghavan recently had an issue with his rose bushes. His wife took a photo of the plants on her phone, uploaded the image to Google, identified the culprit and followed a link for a fungicide. Then she bought it. A seamless transaction that...

Are you looking to build a membership site in WordPress? Want to know which is the best WordPress membership plugin? Choosing the right membership plugin is crucial for your business because a better platform means more opportunity for growth. In this article, we will...

Are you a business owner with a modest marketing budget? Here’s a great content marketing idea that doesn’t burn a hole in your pocket — gathering more customer reviews. Yes, you read it right. Online customer reviews can become excellent marketing content, especially...

Big news came out of Facebook with the announcement of Meta. Meta is the Facebook rebrand where the aim is to continue bringing people together and connecting them. An essential part of this is focusing on the AR/VR world. And in fitting, it was announced at the...

Communities are a support network of people who share the same interests as you or are going through the same journey as you. They play an important role in bringing about essential feelings of togetherness and solidarity. Being a part of a community of friends,...

Online communities have the ability to bring people and businesses together. As the world is experiencing the growing changes that come with the COVID-19 quarantine, people are seeking out familiarity through online communities. When a small business has an online...